BROADCASTING VS. DIGITAL TRANSITION: HOW TRADITIONAL MEDIA AND DIGITAL BROADCASTERS REDEFINE THE MARKET

Terrestrial broadcast series have long been established as mainstream TV shows, produced and broadcast through traditional broadcasting 후후티비2 stations. In contrast, Over-the-Top (OTT) services are internet-based streaming platforms, with global streaming giants, Watcha, and Wavve being representative examples. As audience preferences evolve